Lead to Meeting
42%
318 of 756 leads booked a meeting
Meeting to Booking
61%
194 meetings converted this quarter
Email Reply Rate
28%
+6.4% versus last month
Storage Pressure
60%
1.2 TB of 2 TB in use
Lead Flow Ratios
Track how inquiries move from lead capture to confirmed shoots.
Lead Pool
756
Qualified enquiries from website, referrals, and Instagram.
Meetings Held
318
42% lead-to-meeting ratio with most drop-offs before first call.
Booked Projects
194
61% meeting-to-booking conversion on signed proposals.
Conversion Funnel
Best-performing path this month came from referrals and repeat clients.
Lead to Meeting
42%
Meeting to Proposal
73%
Proposal to Booking
61%
Meeting Insights
See which discussions turn into confirmed work fastest.
Average Response to Meeting
1.8 DaysQuick callbacks continue to improve meeting acceptance on wedding and brand leads.
Consultation Show Rate
84%Low no-show rate after adding reminder messages 24 hours before each meeting.
Proposal Turnaround
2.4 DaysThere is still room to shorten proposal prep after detailed venue consultations.
Storage Insights
Primary and scanner storage health across the workspace.
Main Storage
1.2 TB / 2 TB
Scanner Drive
50 GB / 200 GB
Largest Usage
Wedding RAW Archives
412 GB across 18 active projects.
Cleanup Opportunity
Draft Exports
Approx. 86 GB can be archived or deleted safely.
Email Campaign Insights
Measure campaign performance from send to reply to booked work.
Sent
8,420
Combined across newsletters and follow-up automations.
Open Rate
46%
Subject lines about edits and sneak peeks perform best.
Click Rate
18%
Gallery CTA emails continue to drive the highest engagement.
Reply Rate
28%
Personalized follow-ups outperform broadcast campaigns.
| Campaign | Audience | Open | Click | Replies | Outcome |
|---|---|---|---|---|---|
| Spring Wedding Follow-Up | Booked couples | 58% | 22% | 31% | 12 upsells |
| Corporate Headshot Offer | Brand leads | 41% | 16% | 19% | 8 meetings booked |
| Gallery Delivery Reminder | Recent clients | 63% | 37% | 24% | Fastest response |
Source Performance
Which channels produce meetings and bookings with the best ratios.
Referrals
72% booking rateHighest close rate with the shortest proposal turnaround.
Instagram Enquiries
38% meeting rateTop-of-funnel volume is strong, but qualification can improve.
Website Contact Form
54% meeting rateMost consistent source for premium wedding and portrait leads.
Action Queue
Suggested follow-ups based on the current ratios and usage patterns.
Tighten first-response SLA
Leads answered in under 3 hours are converting to meetings 1.7x faster.
Archive old draft exports
Clearing 86 GB would lower storage pressure and speed up backup windows.
Duplicate winning campaign template
Gallery reminder emails are producing the strongest open and reply rates.